She creates strong and eye-catching layout
visuals in the service of clear and effective communication.
She emphasises consistency in stationery,
websites or events design to help develop a strong brand identity.
Inspired by anything and everything, she creates visual style that communicates visually and stimulates mood.
With a vision and curious mind, she strives to bring good and innovative ideas into great realities.
Editorial Design. Illustrations. Art Direction.
Magazine layout design, art direction and illustrations for Shopping, Food & Drink, Travel, Around Town, Film, Music and The Big Smog sections of the biweekly publication, Time Out Hong Kong.
Design and typesetting of Urban Walkabout’s printed lifestyle map guides and other custom publications featuring Sydney, Perth and Melbourne.
Conceptualisation and design of reports and publications for Australian Government’s Rural Industries Research and Development Corporation. (Credit: Downie Design)
An academic redesign project of masthead and page layout for Canadian Architect magazine. Negative space is widely used as a counter balance to architectural graphics.
Chinatown promotion for City of Sydney Council, Street Banner Design in collaboration with Cheryl Collins Design. Street banners are displayed along George Street in Sydney.
Print advertisements design for various small businesses and city councils in Sydney, Melbourne, Perth and Canberra.
A variety of marketing materials such as media kits and brochures for Time Out Hong Kong, Urban Walkabout and PartiArti.
Display background design for PartiArti's market stall set up.
Branding. Iconography. Web Design.
Branding Identity and stationery design for a pop-culture inspired theme party online shop, PartiArti.
Etsy Talents celebrates talents who turn good ideas into great designed goods on Etsy.
A range of invitation designs for Urban Walkabout's new publication launch parties in Sydney and Melbourne.
Print Design. Event Design.
A series of wedding design including logo, invitations and envelope, website and backdrop.
Pop-culture inspired party goods, greeting cards and printables for online shop, PartiArti.
Website design for PartiArti, usability and ??
Art directing and styling for various magazine spreads in Food and Shopping section of Time Out Hong Kong. Photographer: Calvin Sit
Creative and imaginative thinking for props sourcing and decor arrangements to style specific theme parties.
She is Helen.
She is an enthusiastic graphic designer doing what she loves best, creating purposeful and playful work from editorial and any print designs which accentuate simplicity and relevancy.
She is a design entrepreneur who has a vision and pushes the definition of design to pursue her passions, turning good ideas into great realities.
She is a typography and iconography lover who loves white space and any printed matter.
She is a food enthusiast and often finds herself in a hangry mood.
To learn more about Helen and her work, download HER CV.
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